{"id":5408,"date":"2023-11-28T11:19:08","date_gmt":"2023-11-28T10:19:08","guid":{"rendered":"https:\/\/labex-entreprendre.fr\/?p=5408"},"modified":"2023-11-28T11:19:37","modified_gmt":"2023-11-28T10:19:37","slug":"conference-annuelle-de-la-chaire-mareson","status":"publish","type":"post","link":"https:\/\/labex-entreprendre.fr\/?p=5408","title":{"rendered":"Conf\u00e9rence annuelle\u00a0de la Chaire MAR\u00c9SON\u00a0"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2023\/11\/confannuelle-MARESON.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bbconfannuelle MARESON\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″ theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.20.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Vous \u00eates curieux(se) et passionn\u00e9(e) par la consommation responsable et le bien-\u00eatre de la soci\u00e9t\u00e9 ?<\/p>\n

Venez participer \u00e0 cet \u00e9v\u00e9nement et \u00e9changer avec des sp\u00e9cialistes du sujet (universitaires et praticiens) dans une ambiance conviviale.<\/p>\n

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La chaire MAR\u00c9SON …<\/h1>\n

La Chaire \u00ab Marketing responsable et bien-\u00eatre \u00bb a \u00e9t\u00e9 cr\u00e9\u00e9e par trois enseignants-chercheurs \u00bb de Montpellier Management (Universit\u00e9 de Montpellier) et d’Oniris VetAgroBio(\u00c9cole Nationale V\u00e9t\u00e9rinaire, de l\u2019Agroalimentaire et de l\u2019Alimentation) de Nantes, qui sont pr\u00e9occup\u00e9s par les enjeux soci\u00e9taux du marketing et plus g\u00e9n\u00e9ralement, du management : Marie-Christine LICHTL\u00c9, Anne MIONE et Jean-Marc FERRANDI.<\/p>\n

Ses trois missions principales sont les suivantes :<\/p>\n

    \n
  1. Am\u00e9liorer notre compr\u00e9hension des raisons de l’adoption des comportements responsables (sant\u00e9, \u00e9thique, responsabilit\u00e9 soci\u00e9tale ou environnementale, management responsable\u2026) et suivre l’\u00e9volution de ces comportements gr\u00e2ce au barom\u00e8tre annuel de la consommation responsable.<\/li>\n
  2. Sensibiliser l\u2019ensemble des parties prenantes et les inciter \u00e0 agir en partageant nos analyses, constats, faits saillants, \u00e9changes et r\u00e9sultats ;<\/li>\n
  3. Proposer des actions concr\u00e8tes pour r\u00e9pondre d\u00e8s aujourd\u2019hui aux d\u00e9fis des transitions environnementales et accro\u00eetre le bien-\u00eatre collectif.<\/li>\n<\/ol>\n

    Pour en conna\u00eetre davantage, cliquez sur\u00a0<\/span>ce lien\u00a0<\/span><\/a>pour acc\u00e9der au site web de la chaire.<\/p>\n

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    \n<\/div>\n<\/div>\n

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    \n

    Informations pratiques<\/h1>\n
      \n
    • La conf\u00e9rence aura lieu dans\u00a0<\/span><\/strong>l’amphith\u00e9\u00e2tre de la Maison des \u00e9tudiants – Aim\u00e9 Schoenig – Espace Richter<\/strong>\u00a0<\/span><\/strong>de\u00a0<\/span><\/strong>l’Universit\u00e9 de Montpellier (Rue Vend\u00e9miaire).<\/li>\n
    • L’\u00e9v\u00e9nement sera suivi d’un cocktail. Vous pourrez discuter avec les personnes passionn\u00e9es par la consommation responsable autour d’un verre dans une ambiance conviviale.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

       <\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Vous \u00eates curieux(se) et passionn\u00e9(e) par la consommation responsable et le bien-\u00eatre de la soci\u00e9t\u00e9 ? Venez participer \u00e0 cet \u00e9v\u00e9nement et \u00e9changer avec des sp\u00e9cialistes du sujet (universitaires et praticiens) dans une ambiance conviviale.   La chaire MAR\u00c9SON … La Chaire \u00ab Marketing responsable et bien-\u00eatre \u00bb a \u00e9t\u00e9 cr\u00e9\u00e9e par trois enseignants-chercheurs \u00bb […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-5408","post","type-post","status-publish","format-standard","hentry","category-actualite"],"yoast_head":"\nConf\u00e9rence annuelle\u00a0de la Chaire MAR\u00c9SON\u00a0 - Lab Entreprendre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labex-entreprendre.fr\/?p=5408\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conf\u00e9rence annuelle\u00a0de la Chaire MAR\u00c9SON\u00a0 - Lab Entreprendre\" \/>\n<meta property=\"og:description\" content=\"Vous \u00eates curieux(se) et passionn\u00e9(e) par la consommation responsable et le bien-\u00eatre de la soci\u00e9t\u00e9 ? 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