{"id":6486,"date":"2025-07-18T15:47:21","date_gmt":"2025-07-18T13:47:21","guid":{"rendered":"https:\/\/labex-entreprendre.fr\/?page_id=6486"},"modified":"2025-07-18T15:47:22","modified_gmt":"2025-07-18T13:47:22","slug":"territoires-intelligents-et-durables","status":"publish","type":"page","link":"https:\/\/labex-entreprendre.fr\/?page_id=6486","title":{"rendered":"Territoires Intelligents et Durables"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; header_font_size=\u00a0\u00bb52px\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb47.4px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb max_height=\u00a0\u00bb100px\u00a0\u00bb custom_margin=\u00a0\u00bb||23px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||43px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h1>Territoires Intelligents et Durables<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p><!-- divi:paragraph --><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p>[\/et_pb_text][dsm_typing_effect before_typing_effect=\u00a0\u00bbUn programme qui\u00a0\u00bb typing_effect=\u00a0\u00bb\u00e9claire les usages de demain|\u00e9coute, observe et transforme|met la ville au rythme de ses habitants\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||15px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/dsm_typing_effect][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,3_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_team_member name=\u00a0\u00bbGilles N&rsquo;Goala\u00a0\u00bb position=\u00a0\u00bbCharg\u00e9 du programme\u00a0\u00bb image_url=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2025\/07\/gilles-ngoala.jpg\u00a0\u00bb linkedin_url=\u00a0\u00bbhttps:\/\/www.linkedin.com\/in\/gilles-n-goala-33377710\/\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb body_text_align=\u00a0\u00bbjustify\u00a0\u00bb body_font_size=\u00a0\u00bb12px\u00a0\u00bb body_line_height=\u00a0\u00bb1.1em\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime; title_text=\u00a0\u00bbgilles-ngoala\u00a0\u00bb]<\/p>\n<p data-start=\"44\" data-end=\"342\"><strong data-start=\"44\" data-end=\"62\">Gilles N\u2019Goala<\/strong> est <strong data-start=\"67\" data-end=\"106\">professeur \u00e0 Montpellier Management<\/strong> (Universit\u00e9 de Montpellier), o\u00f9 il dirige le p\u00f4le marketing\u2011vente et le master <strong data-start=\"186\" data-end=\"226\">Marketing, Innovation et Territoires<\/strong>.\u00a0<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Il est \u00e9galement <strong data-start=\"17\" data-end=\"87\">directeur du laboratoire Montpellier Recherche en Management (MRM)<\/strong>, et co\u2011titulaire de la chaire Cit.Us sur la ville intelligente.<\/span><\/p>\n<p data-start=\"44\" data-end=\"342\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Sp\u00e9cialiste du <strong data-start=\"15\" data-end=\"41\">marketing des services<\/strong>, des <strong data-start=\"47\" data-end=\"67\">objets connect\u00e9s<\/strong>, du <strong data-start=\"72\" data-end=\"97\">marketing territorial<\/strong> et des <strong data-start=\"105\" data-end=\"121\">smart cities<\/strong>, ses travaux r\u00e9cents portent notamment sur la participation des clients dans la sant\u00e9, la relation client et l\u2019inclusion num\u00e9rique.<\/span><\/p>\n<p>[\/et_pb_team_member][et_pb_button button_url=\u00a0\u00bbhttps:\/\/hal.science\/search\/index?q=Gilles+N%27Goala\u00a0\u00bb button_text=\u00a0\u00bbPublications\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb custom_margin=\u00a0\u00bb||11px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][dsm_perspective_image src=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-18-juil.-2025-15_18_35.png\u00a0\u00bb title_text=\u00a0\u00bbterritoires intelligents et durables\u00a0\u00bb perspective=\u00a0\u00bb588px\u00a0\u00bb dsm_rotate_y=\u00a0\u00bb-21deg\u00a0\u00bb dsm_rotate_x=\u00a0\u00bb-8deg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#8E2DAF\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/dsm_perspective_image][dsm_text_divider header=\u00a0\u00bbMembres de l&rsquo;\u00e9quipe\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/dsm_text_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Pauline Folcher, Isabelle Bories-Azeau,\u00a0Karine Garcia, Andr\u00e9a Gourmelen, In\u00e8s Kolli, Sara Laurent, L\u00e9a Cauchard, Ambre Gambin,\u00a0 Arnaud Maes, Sarah Mussol, David Vidal, Olga Goncalves, Anne Sophie Cases, Camille Lacan. <em>Doctorant.e.s : Julie Jammes Younes Bouragba<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_line_height=\u00a0\u00bb1.2em\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p data-start=\"187\" data-end=\"532\">Le programme est une initiative de recherche interdisciplinaire port\u00e9e par des chercheurs de Montpellier. Il explore les impacts de la transformation num\u00e9rique et \u00e9cologique des villes sur les modes de vie, les comportements et les perceptions des usagers urbains : habitants, touristes, entreprises ou encore institutions.<\/p>\n<p data-start=\"534\" data-end=\"859\">\u00c0 la crois\u00e9e du marketing, des syst\u00e8mes d&rsquo;information, du tourisme et des \u00e9tudes urbaines, le programme \u00e9tudie les conditions d&rsquo;appropriation des innovations technologiques et des politiques publiques en milieu urbain. Il privil\u00e9gie une approche centr\u00e9e sur les citoyens, leurs usages, leurs attentes et leurs vuln\u00e9rabilit\u00e9s.<\/p>\n<p data-start=\"861\" data-end=\"1249\">Ancr\u00e9 dans une logique de co-construction, il s&rsquo;appuie sur les r\u00e9sultats de la Chaire Cit.Us. Cette derni\u00e8re repose sur une dynamique de collaboration avec un r\u00e9seau de partenaires issus du monde acad\u00e9mique, institutionnel et \u00e9conomique. Elle mobilise des dispositifs exp\u00e9rimentaux (appartement connect\u00e9, magasin intelligent, barom\u00e8tre urbain&#8230;) pour produire des connaissances actionnables et \u00e9clairer la transition des villes vers plus de durabilit\u00e9, d\u2019inclusivit\u00e9 et d\u2019intelligence partag\u00e9e.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial author=\u00a0\u00bbXXXX\u00a0\u00bb job_title=\u00a0\u00bbXXXX\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-18-juil.-2025-15_18_35.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f7b3fc\u00a0\u00bb custom_padding=\u00a0\u00bb||8px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime; title_text=\u00a0\u00bbterritoires intelligents et durables\u00a0\u00bb]<\/p>\n<p style=\"font-weight: 400;\"><span>XXXXXX<\/span><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][divi8_image_carousel _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][divi8_image_carousel_item heading=\u00a0\u00bb \u00a0\u00bb description=\u00a0\u00bbArnaud Maes\u00a0\u00bb img=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2025\/07\/1732122164168.jpeg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bb1732122164168&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/divi8_image_carousel_item][divi8_image_carousel_item heading=\u00a0\u00bb \u00a0\u00bb description=\u00a0\u00bbNo\u00ebl de la Chaire CitUs\u00a0\u00bb img=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2025\/07\/1734453921106.jpeg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb title_text=\u00a0\u00bb1734453921106&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/divi8_image_carousel_item][divi8_image_carousel_item heading=\u00a0\u00bb \u00a0\u00bb description=\u00a0\u00bb \u00a0\u00bb img=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2025\/07\/1739536828847.jpeg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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sticky_enabled=\u00a0\u00bb0&Prime;][\/divi8_image_carousel_item][divi8_image_carousel_item _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb heading=\u00a0\u00bb \u00a0\u00bb description=\u00a0\u00bb \u00a0\u00bb title_text=\u00a0\u00bbP.Folcher\u00a0\u00bb img=\u00a0\u00bbhttps:\/\/labex-entreprendre.fr\/wp-content\/uploads\/2025\/07\/P.Folcher.jpeg\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;][\/divi8_image_carousel_item][\/divi8_image_carousel][dsm_lottie _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/dsm_lottie][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Territoires Intelligents et Durables &nbsp; &nbsp; <div class=\"et_pb_module dsm_typing_effect dsm_typing_effect_0 et_pb_bg_layout_light \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<h1 class=\"dsm-typing-effect et_pb_module_header\"><span class=\"dsm-before-typing-effect\">Un programme qui&nbsp;<\/span><span class=\"dsm-typing-wrapper\"><span class=\"dsm-typing-strings\">\u00e9claire les usages de demain \u00e9coute, observe et transforme met la ville au rythme de ses habitants<\/span><span class=\"dsm-typing\" data-dsm-typing-cursor=\"|\" data-dsm-typing-strings=\"\u00e9claire les usages de demain|\u00e9coute, observe et transforme|met la ville au rythme de ses habitants\" data-dsm-typing-speed=100ms data-dsm-typing-backspeed=50ms data-dsm-typing-backdelay=700ms data-dsm-typing-loop=true data-dsm-typing-fadeout=false data-dsm-typing-shuffle=false data-dsm-typing-delay=0ms data-dsm-typing-viewport=80% data-dsm-typing-repeat=on><\/span><\/span><\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Gilles N\u2019Goala est professeur \u00e0 Montpellier Management (Universit\u00e9 de Montpellier), o\u00f9 il dirige le p\u00f4le marketing\u2011vente et le master Marketing, Innovation et Territoires.\u00a0Il est [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6486","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Territoires Intelligents et Durables - Lab Entreprendre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labex-entreprendre.fr\/?page_id=6486\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Territoires Intelligents et Durables - Lab Entreprendre\" \/>\n<meta property=\"og:description\" content=\"Territoires Intelligents et Durables &nbsp; 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